Case Studies | Omniscale.io

Wellness

Nature's Craft vitamins and supplements product lineup, wholesale retail expansion case study showing 40 percent year over year retail growth with Omniscale

From 50 cold leads a month to 400 verified buyers and 40% YoY retail growth.

The challenge

Nature's Craft had a retail-ready product line and a proven online track record across Shopify and Amazon, but needed a scalable solution to accelerate retail growth. The internal sales team was spending hundreds of hours sourcing cold leads and struggling to maintain conversion momentum. They aimed to expand into independent grocers, health markets, fertility clinics, gyms, and national chains without bottlenecking the team's time and resources.

What Omniscale did

Omniscale sourced verified buyer contacts at independent retailers including organic and health food stores, expanded outreach into fertility clinics, gyms, fitness studios, and regional/national chains. Monthly brand-fit assessments and high-quality lead lists were tailored to evolving sales goals, dramatically reducing the time spent on manual lead sourcing and freeing the team to focus on relationship-building and account management.

40%

YoY retail channel growth

400

Verified leads per month (up from 50)

10x

Outbound sales conversion improvement

Before Omniscale

50 to 100 cold leads per month with low conversion. Hundreds of hours spent on manual prospecting with no repeatable system.

After Omniscale

400 high-quality, verified leads per month with measurable conversion lift. 2,500+ leads in pipeline within 6 months. 50+ indie retailers sampled.

Select retailer accounts

Vitamin Shoppe My Healthy Food Store The Healthy Edge Retail Group West Coast Fertility Centers

"The Omniscale.io team has been great to work with. They are hands-on with the process and have provided us with tailored solutions based on our retail requirements and sales needs. Before, we were generating 50 to 100 cold leads per month with a low conversion rate. With Omniscale, we now get 400 leads per month and have significantly improved our conversion rate."

Alan Blumenfeld

Head of B2B and Global Sales, Nature's Craft

Retail Agency

+50 new specialty retail accounts across 6 brands in a single engagement.

The challenge

Middlebox is a retail agency representing next-gen, digitally native brands. Their sales team was spending hundreds of hours prospecting each new retailer contact manually. This made it difficult to quickly expand into new specialty retailers at the pace their brand clients needed.

What Omniscale did

Omniscale delivered high-quality independent retail buyer contacts aligned with Middlebox's target accounts. When the team asked to shift the types of buyers they were receiving, Omniscale adapted quickly and made sure the output stayed relevant. The precision, adaptability, and speed of delivery made independent retail prospecting effortless for the agency.

+50

New specialty retail accounts

6

Brands supported simultaneously

100%

Target account alignment

Select retailer accounts

Tiny Grocer CoolVines The Standard Hotel FLAX Art & Design Minneapolis Institute of Art

"Omniscale consistently delivered high-quality independent retail buyer contacts that aligned with our target accounts. The volume and accuracy of their data helped us expand our pipeline faster than we could have on our own. Working with Omniscale felt like having an extension of our team. They were responsive, collaborative, and genuinely invested in helping us succeed. We suddenly had more qualified leads than we had bandwidth to manage, a great problem to have."

Sebastian Hayto

CEO, Middlebox

Beauty + Wellness

1,500 retail buyers organized in CRM and $62K in new retail POs within 6 months.

The challenge

Foria Wellness needed to scale retail distribution across a wide range of category retailers but lacked the infrastructure to systematically identify, organize, and engage qualified buyers. Manual tracking made consistent outreach difficult, and the team needed a system that could keep pipeline active without adding headcount.

What Omniscale did

Omniscale built an organized list of nearly 1,500 retailer contacts mapped to Foria's target categories. The data fed directly into an AI-driven CRM solution that automatically organized and nurtured leads, ensuring consistent outreach and engagement. This freed the team to focus on higher-value conversations and closing opportunities.

1,500

Retail buyers organized in CRM

$62K

New retail POs generated

30

Retailers engaged in conversation

Select retailer accounts

Grove Collaborative Adam & Eve The Hydra

"Working with Omniscale has been a game-changer for us. They have helped generate valuable leads across a wide range of category retailers, and their support has made our CRM run more smoothly and efficiently than ever. Our CRM has never flowed this efficiently before. Omniscale helped us build an organized list of nearly 1,500 retailer contacts, all of whom are being touched consistently and strategically."

Jen Jones

Head of Sales, Foria Wellness

Results from brands using Omniscale.

From 50 cold leads a month to 400 verified buyers and 40% YoY retail growth.

+50 new specialty retail accounts across 6 brands in a single engagement.

1,500 retail buyers organized in CRM and $62K in new retail POs within 6 months.

Build wholesale like a real sales channel.