Retail pipeline system, operated for you

Make wholesale
a repeatable
sales channel.

Omniscale helps omnichannel consumer brands win the right wholesale accounts faster by combining retailer intelligence, fit scoring, buyer contact enrichment, CRM workflows, and managed execution in one retail pipeline system.

Book a Call See how it works
The call covers wholesale opportunity, buyer contacts, CRM readiness, and your next 90 days of pipeline.
Plans start at $499/mo. Managed pipeline support available.
100+ brand clients | 1,000+ retail placements secured | 99% contact accuracy
Best for beauty, wellness, and CPG brands with strong ecommerce traction.
app.omniscale.io
Retailers Buyers My Lists
Product Category
Beauty & Skincare
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Retailer Type
National
Regional
Independent
Email Status
Validated
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Company Brand Fit? Retailer Type
SephoraYesNational
Sephora
Leading prestige beauty retailer with standalone and Kohl's shop-in-shop locations.
+1,800Total Retail Locations
Brands carried:
Fenty, Drunk Elephant, Tatcha, Rare Beauty
BluemercuryYesRegional
Bluemercury
High-end beauty chain in affluent markets across the Northeast and West Coast.
+180Total Retail Locations
Brands carried:
La Mer, Chantecaille, Oribe, Dr. Barbara Sturm
Credo BeautyYesRegional
Credo Beauty
The leading clean beauty destination with curated indie brand assortment.
15Total Retail Locations
Brands carried:
Westman Atelier, Kosas, Ilia, Saie
CVSNoNational
The Face ShopYesRegional
The Face Shop
Korean beauty retailer in major metro hubs and Asian-specialty shopping centers.
~10Total Retail Locations
Brands carried:
Dr. Belmeur, Rice Water Bright, Yehwadam
Cos BarYesRegional
Cos Bar
Ultra-luxury beauty boutiques in affluent resort and high-wealth markets since 1976.
+20Total Retail Locations
Brands carried:
La Prairie, Tom Ford, Sisley, Augustinus Bader

Trusted by +100 omnichannel brands, plus leading agencies and brokers

Esker Beauty skincare brand, Omniscale wholesale client
Koa Life wellness brand, Omniscale retail expansion partner
Nature's Craft supplements brand scaling wholesale with Omniscale Case study ↑
Nature's Craft
"We have seen retail grow 40% YoY with Omniscale and now get 400 qualified leads per month versus 50 before."
+20
New retail accounts in 3 months
40%
YoY retail growth
Alan Blumenfeld
Alan BlumenfeldHead of Sales, Nature's Craft
Hometown Hero CBD brand, Omniscale wholesale pipeline client
RIFRUF pet brand expanding into retail with Omniscale
Foria Wellness beauty brand, Omniscale retail pipeline client Case study ↑
Foria Wellness
"Our CRM has never flowed this efficiently before, with nearly 1,500 buyers being engaged consistently and strategically."
1,500
Buyers engaged in 90 days
30 days
To first buyer conversation
Jen Jones
Jen JonesHead of Sales, Foria Wellness
Seoul Ceuticals K-beauty skincare brand, Omniscale wholesale client
Admire My Skin skincare brand using Omniscale buyer intelligence
Shinbi Beauty Korean skincare brand, Omniscale client
Obvi collagen supplements brand, Omniscale retail expansion partner
Klar Labs skincare brand scaling wholesale through Omniscale
Middlebox retail agency partner using Omniscale buyer intelligence Case study ↑
Middlebox
"Omniscale consistently delivers high-quality indie retail buyer contacts aligned with our target accounts. The volume and accuracy helped us expand pipeline faster than we could have on our own."
+50
New specialty retailers
6
Brands supported
Sebastian Hayto
Sebastian HaytoCEO, Middlebox
Sweetums wellness brand, Omniscale wholesale pipeline client
Kaizen supplements brand expanding retail distribution with Omniscale
VitaHustle supplements brand, Omniscale retail pipeline partner
Product and Prosper agency partner using Omniscale retailer intelligence

+1,000 retail placements secured

Nordstrom Equinox Waldorf Astoria Pop Up Grocer GNC Vitamin Shoppe TJ Maxx Natural Grocers Four Seasons Bristol Farms Grove Sally Beauty
Sephora Credo Beauty The Detox Market Bluemercury goop C.O. Bigelow Thrive Market Draeger's Market Tiny Grocer Berkeley Bowl Coolvines + thousands of independents
#1 | The Problem

Wholesale stalls when the process is manual.

Wholesale does not break because the product is wrong. It breaks because the infrastructure behind it is missing. Buyer coverage goes stale, CRM follow-up fragments, and outreach happens in bursts instead of running as a system.

Manual Wholesale
Ad Hoc
01
One-off outreach
Warm intros and trade shows, not a system.
02
Broken CRM
Leads scattered, follow-up falls through the cracks.
03
Stale buyer data
Contacts decay, coverage loses value fast.
04
Sporadic account adds
A few wins, but no repeatable growth.
Activity without infrastructure.
#2 | The System

Wholesale scales with the right system.

Most brands do not need more retail ambition. They need the infrastructure that turns wholesale into a repeatable channel. Omniscale installs and operates that system across four connected layers.

Omniscale's Growth System
Active
01
Retail Buyer Intelligence
Verified buyers mapped to your category, updated continuously.
02
Wholesale-ready CRM
Stages, segmentation, and workflows built for wholesale.
03
Managed Execution
Outreach and follow-up operated with full transparency.
04
Ongoing Coverage Refresh
Contacts refreshed, segments added, pipeline compounds.
One system. Buyer intel, CRM, and managed execution.
#3 | Outcomes

What brands achieve with Omniscale's growth system.

Real results from beauty, wellness, supplements, skincare, food, and CPG brands that have scaled their wholesale with Omniscale.

30days
Average time to first buyer conversation
From pipeline activation to first qualified buyer conversation across our active client base.
+10
Qualified meetings in 90 days
Active clients consistently land double-digit qualified buyer meetings in the first three months.
+30%
YoY wholesale growth
Brands on the system see measurable wholesale channel growth year over year as pipeline compounds.
99%
Contact accuracy
Human-verified buyers mapped to role, retailer, and category. Coverage refreshed continuously so records stay accurate.
20×
Average ROI
When wholesale works, it works at scale. The pipeline system pays for itself many times over in new account revenue.
90%
Client renewal rate
Most brands stay because wholesale is working. That is the only metric that matters to us.
#4 | How It Works

We install and operate your pipeline in four steps.

Omniscale turns wholesale into a repeatable channel by combining strategy, infrastructure, execution, and refresh into one operating system.

01
Map the Opportunity
We assess your retail footprint, define the target buyer universe, and identify the highest-priority channels and accounts for your category.
Week 1 — Strategy sprint
02
Activate the Pipeline
We implement your retail CRM, load verified buyers, and configure the structure needed to run wholesale properly.
Weeks 2–3 — CRM buildout
03
Launch Buyer Outreach
We run category-specific outreach to your buyer contacts, manage follow-up, and move conversations toward qualified meetings.
Week 4 — Execution begins
04
Refresh and Expand
We update buyer contacts, replace stale contacts, and expand into new target segments so the channel compounds over time.
Ongoing — Monthly operations
#5 | Case Studies

Results from brands using Omniscale.

Trusted by omnichannel brands across beauty, wellness, food, beverage, and specialty categories.

30
Days to first retail order
Nature's Craft — Wellness
+20
New retail accounts in 3 months
"We have seen retail grow 40% YoY with Omniscale and now get 400 qualified leads per month versus 50 before."
Alan Blumenfeld
Alan Blumenfeld
Head of Sales, Nature's Craft
+10
Buyer meetings in 90 days
Foria Wellness — Beauty
1,500
Buyers engaged in 90 days
"Our CRM has never flowed this efficiently before, with nearly 1,500 buyers being engaged consistently and strategically."
Jen Jones
Jen Jones
Head of Sales, Foria Wellness
+30%
YoY wholesale growth
Middlebox — Retail Agency
+50
New specialty retailers across 6 brands
"We suddenly had more qualified leads than we had bandwidth to manage. A great problem to have."
Sebastian Hayto
Sebastian Hayto
CEO, Middlebox
View all case studies
–
–
6
Brands supported
Sebastian HaytoCEO, Middlebox
#6 | Pricing

Choose the right level of wholesale pipeline support.

Every plan is built around a wholesale pipeline system for beauty, wellness, supplements, skincare, food, and CPG brands. Not one-time data access.

Data-Only starts at $499/mo. Contact us for Growth, Managed, and Agency plans custom pricing.

Data-Only Access
Data-Only Plan
$499/mo
250 verified buyers
For teams running wholesale internally. Fit-scored retailer intelligence and verified buyer contacts, structured for CRM and outreach.
2 retailer categories included
Fit-scored by retailer, category, and buyer role
2 custom email sequences
Monthly contact refresh
CRM-ready export included
Book a Call
For Growing Brands
Growth System
Custom pricing
400 verified buyers
We build your retail pipeline and arm you with everything you need to run it. Best for brands with internal bandwidth to own outreach and follow-up.
4 retailer categories (reallocate monthly)
Full CRM setup, no onboarding fees
4 custom email sequences + revisions
Email sending domain setup
Segmentation and pipeline reporting
Book a Call
Full-Service Operation
Managed Pipeline
Custom pricing
800 verified buyers
We build it and run it for you. Outreach, replies, follow-up, and reporting are fully operated by Omniscale. You show up for the meetings.
Everything in Growth System
Fully managed outreach + reply handling
Unlimited email sequences and revisions
Unlimited retailer categories (reallocate monthly)
Book a Call
For Partners
Agency & Broker Plans
Custom pricing
Custom volume Multi-brand support
White-label buyer intelligence and pipeline infrastructure for agencies and brokers managing multiple brands.
Custom buyer contact volume
Multi-brand CRM infrastructure
White-label execution options
Flexible retailer categories
Partner pricing and support
Book a Call
#7 | Why Omniscale

Not a database. Not a broker. A system.

Most alternatives give teams a starting point. Omniscale gives brands the operating layer behind wholesale growth.

Typical alternatives
Static buyer lists that go stale within weeks and have no category specificity
Generic B2B databases with high volume but low relevance and frequent duplicates
One-off brokers with no transparency, no pipeline reporting, and inconsistent follow-through
Generic outbound agencies without retail-specific buyer knowledge or CRM integration
Internal sales hires who spend months building what Omniscale can activate in weeks
Omniscale
Proprietary buyer intelligence verified by category, retailer, and buyer role — refreshed continuously
Retail-specific CRM implementation with pipeline structure built for how wholesale actually works
Managed buyer outreach operated by our team with full transparency and pipeline reporting
Monthly coverage refresh so your buyer contacts stay accurate as organizations change
Ongoing execution so wholesale stays active as a channel — not a one-time push

This is the difference between one-time prospecting and a wholesale channel that compounds.

#8 | About Omniscale

Built by operators, not data vendors.

Omniscale was built by operators from Walmart, Warby Parker, Jet, Pattern Brands, and Attentive who have seen firsthand how wholesale breaks without the right infrastructure. That is why we built a system that combines buyer intelligence, CRM implementation, and managed execution into one repeatable channel.

Experience across retail and ecommerce
Walmart Warby Parker Jet.com
Pattern Brands Attentive
Backed by
The Workers Lab Innovation Fund
The Workers Lab Innovation Fund
Omniscale.io empowers direct-to-consumer e-commerce founders to expand into new B2B sales channels through data and automation, increasing overall profitability and reducing reliance on costly paid marketing. The Workers Lab's investment supports go-to-market efforts with underrepresented founders, predominantly women and people of color, who constitute a majority of the e-commerce entrepreneurial community.
$100K Pre-Seed · Equity-Free
Read More →
Over 1,000 retail placements secured across national, specialty, hospitality, and independent channels
#9 | FAQ

Questions brands typically ask

Where does the buyer data come from?
Omniscale maintains a proprietary retailer intelligence system covering 20,000+ retail locations. Every contact is fit-scored by category, retailer type, and buyer role, then validated before delivery. Contacts are refreshed monthly and stale records are replaced automatically. This is not scraped B2B data.
How is Omniscale different from ZoomInfo or Apollo?
ZoomInfo and Apollo are broad B2B databases, not retail-specific buyer intelligence systems. Omniscale verifies buyer identity, role, retailer fit, and purchasing context for the categories you are actually targeting. Coverage is refreshed monthly, and stale contacts are replaced automatically.
Do you run outreach or just build the system?
Both. The Growth System gives your team the CRM structure, buyer intelligence, and outreach framework to run wholesale pipeline in-house. Managed Pipeline includes all of that plus Omniscale-operated outreach, reply handling, and monthly reporting.
How quickly can we expect buyer conversations?
Most clients start buyer conversations within 30 days. In the first 90 days, active clients typically see 10+ qualified meetings. Independent retailers move faster, while national chains follow longer buying cycles.
What does it cost?
Plans start at $499/mo for fit-scored retailer intelligence and verified buyer contacts. Growth System and Managed Pipeline plans are custom-priced based on category coverage and outreach volume. No setup fees.
Is there a long-term commitment?
No. All plans are month-to-month. Most clients stay because the pipeline compounds over time, not because of a contract.
Get Started

Build wholesale like a real sales channel.

We will review your total wholesale opportunity, map your buyer coverage, and outline what a 90-day pipeline build looks like for your brand.

Book a Call
Retailer intelligence · fit scoring · buyer enrichment · managed execution · beauty, wellness, supplements, skincare, food, CPG