Retail sales for growth stage consumer brands

Win the right
retail accounts.
Build a more
valuable company.

Omniscale helps leading consumer brands win the right retailers, reach the right buyers, and build a repeatable sales process that turns buyer conversations into retail accounts.

We can complement your existing sales team, or run the entire retail sales function for you.

Discuss Retail Growth See Our Work
+100 brands | +2,000 retail placements | +10 qualified meetings in 90 days | +$80M client capital raised

Trusted by +100 omnichannel brands, plus leading agencies and brokers

Esker Beauty skincare brand, Omniscale wholesale client
Esker Beauty product
Koa Life wellness brand, Omniscale retail expansion partner
Koa Life product
Nature's Craft supplements brand scaling wholesale with Omniscale Case study ↑
Nature's Craft
"We have seen retail grow 40% YoY with Omniscale and now get 400 qualified leads per month versus 50 before."
+20
New retail accounts in 3 months
40%
YoY retail growth
Alan Blumenfeld, Foria Wellness, Omniscale client
Alan BlumenfeldHead of Sales, Nature's Craft
Hometown Hero CBD brand, Omniscale retail sales client
Hometown Hero product
RIFRUF pet brand expanding into retail with Omniscale
RIFRUF product
Foria Wellness intimate wellness brand, Omniscale retail sales client Case study ↑
Foria Wellness
"Our CRM has never flowed this efficiently before, with nearly 1,500 buyers being engaged consistently and strategically."
+1,500
Retail buyers organized in CRM
30 days
To first buyer conversation
Jen Jones, Founder of Middlebox, Omniscale agency partner
Jen JonesHead of Sales, Foria Wellness
Seoul Ceuticals K-beauty skincare brand, Omniscale wholesale client
Seoul Ceuticals product
Admire My Skin skincare brand using Omniscale buyer intelligence
Admire My Skin product
Shinbi Beauty Korean skincare brand, Omniscale client
Shinbi Beauty product
Obvi collagen supplements brand, Omniscale retail expansion partner
Obvi collagen product
Klar Labs skincare brand scaling wholesale through Omniscale
Klar Labs product
Middlebox retail agency partner using Omniscale buyer intelligence Case study ↑
Middlebox
"Omniscale consistently delivers high-quality indie retail buyer contacts aligned with our target accounts. The volume and accuracy helped us expand pipeline faster than we could have on our own."
+50
New specialty retailers
6
Brands supported
Sebastian Hayto, Nature's Craft, Omniscale client
Sebastian HaytoCEO, Middlebox
Sweetums wellness brand, Omniscale retail sales client
Sweetums product
Kaizen supplements brand expanding retail distribution with Omniscale
Kaizen product
VitaHustle supplements brand, Omniscale retail sales client
VitaHustle product
Product and Prosper agency partner using Omniscale retailer intelligence

+2,000 retail placements secured

Nordstrom Equinox Waldorf Astoria Pop Up Grocer GNC Vitamin Shoppe TJ Maxx Natural Grocers Four Seasons Bristol Farms Grove Sally Beauty
Sephora Credo Beauty The Detox Market Bluemercury goop C.O. Bigelow Thrive Market Draeger's Market Tiny Grocer Berkeley Bowl Coolvines + thousands of independents
How Omniscale Works

Retail growth takes more than introductions.

Warm introductions can open a few doors. Scaling retail takes broader market coverage, stronger buyer relationships, and consistent follow-through.

Intelligence

See the market clearly.

We map and prioritize the retailers that fit your brand, then verify the people making the buying decisions.

Without it: teams sell from the accounts they already know.
Relationships

Build buyer familiarity.

We use existing relationships where we have them and create new ones where we do not.

Without it: every buyer conversation starts from zero.
Execution

Keep opportunities moving.

We manage outreach, replies, samples, meetings, follow-up, and closing support so good opportunities do not disappear.

Without it: interest gets lost between the introduction and the order.
Results

What the work has produced.

30days
Average to first buyer conversation
+10
Qualified meetings in 90 days
+30%
YoY wholesale growth
+2,000
Retail placements secured
+20
New retail accounts in 3 months
How We Work

How we work.

We stay on the work from account selection through buyer follow-up and closing support.

01
Choose the Accounts
We look at where you already sell, where the economics work, and which retailers make sense next.
Week 1: Account strategy
02
Reach the Buyers
We identify the right people and start the conversations through targeted outreach and relationships.
Weeks 2 to 4: Buyer outreach
03
Stay on the Follow-Up
We manage replies, samples, meetings, requests, and next steps so good opportunities do not disappear.
Ongoing: Buyer development
04
Grow What Works
We keep working the active pipeline and add new accounts as we learn what is converting.
Ongoing: Account expansion
Client Work

Results from client work.

Selected results from brands and partners working with Omniscale.

30
Days to first buyer conversation
Nature's Craft | Wellness
+20
New retail accounts in 3 months
"We have seen retail grow 40% YoY with Omniscale and now get 400 qualified leads per month versus 50 before."
Alan Blumenfeld, Foria Wellness, Omniscale client
Alan Blumenfeld
Head of Sales, Nature's Craft
+10
Qualified meetings in 90 days
Foria Wellness | Beauty
+1,500
Retail buyers organized in CRM
"Our CRM has never flowed this efficiently before, with nearly 1,500 buyers being engaged consistently and strategically."
Jen Jones, Founder of Middlebox, Omniscale agency partner
Jen Jones
Head of Sales, Foria Wellness
+30%
YoY wholesale growth
Middlebox | Retail Agency
+50
New specialty retailers across +6 brands
"We suddenly had more qualified leads than we had bandwidth to manage. A great problem to have."
Sebastian Hayto, Nature's Craft, Omniscale client
Sebastian Hayto
CEO, Middlebox
See All Client Results
–
–
6
Brands supported
Sebastian HaytoCEO, Middlebox
Technology

We built the technology because good retail sales requires better coverage.

Our internal system maps +20,000 retail locations, verifies buyers, and keeps account history in one place. It gives the team broader coverage without turning the work into mass outreach.

app.omniscale.io
Retailers Buyers My Lists
Product Category
Beauty & Skincare
Change ▾
Retailer Type
National
Regional
Independent
Email Status
Validated
Search retailers…
Search
Company Brand Fit? Retailer Type
SephoraYesNational
Sephora
Leading prestige beauty retailer with standalone and Kohl's shop-in-shop locations.
+1,800Total Retail Locations
Brands carried:
Fenty, Drunk Elephant, Tatcha, Rare Beauty
BluemercuryYesRegional
Bluemercury
High-end beauty chain in affluent markets across the Northeast and West Coast.
+180Total Retail Locations
Brands carried:
La Mer, Chantecaille, Oribe, Dr. Barbara Sturm
Credo BeautyYesRegional
Credo Beauty
The leading clean beauty destination with curated indie brand assortment.
15Total Retail Locations
Brands carried:
Westman Atelier, Kosas, Ilia, Saie
CVSNoNational
The Face ShopYesRegional
The Face Shop
Korean beauty retailer in major metro hubs and Asian-specialty shopping centers.
~10Total Retail Locations
Brands carried:
Dr. Belmeur, Rice Water Bright, Yehwadam
Cos BarYesRegional
Cos Bar
Ultra-luxury beauty boutiques in affluent resort and high-wealth markets since 1976.
+20Total Retail Locations
Brands carried:
La Prairie, Tom Ford, Sisley, Augustinus Bader
Commerce + Sales Infrastructure

Built for how consumer brands actually sell.

We combine proprietary retail intelligence with the tools growth stage brands already use to accelerate retail sales.

Shopify
HubSpot
RangeMe
Faire
Salesforce
Airgoods
OpenAI
Anthropic
Engagements

Two ways to work with Omniscale.

Retail Sales engagements start at $1,999/month. Fully Managed programs are scoped around your market, sales team, and the level of execution required.

For Internal Sales Teams
Growth Infrastructure
From $1,999/month
For teams that already have someone owning retail sales. We provide the account strategy, buyer intelligence, CRM, and outbound infrastructure. Your team owns the buyer relationship.
Market and account strategy
Proprietary retailer and buyer intelligence
CRM and sales infrastructure buildout
Outreach sequences and sending infrastructure
Systematic targeting and pipeline support
Discuss Retail Growth
Flagship Engagement
Fully Managed Retail Sales
Scoped to your market
For brands that want us working the pipeline with them. We build the market map, run outreach and follow-up, coordinate samples and meetings, develop buyer relationships, and help move priority opportunities toward a decision.
Everything in Growth Infrastructure
Outreach and reply management, fully operated
Sample and meeting coordination
Buyer relationship development
Strategic meeting support and closing support
Standard engagement: 0% commission
90-day initial engagement
Client owns CRM, domains, buyer data, pipeline, and relationships
Discuss Retail Growth

Managing multiple brands? Explore Agency & Portfolio partnerships →

Still evaluating the opportunity? Calculate the potential value of retail expansion →

Need buyer intelligence only? Explore Buyer Intelligence →

Where Omniscale Fits

Where Omniscale fits.

Traditional broker
Strong buyer relationships and account representation. Coverage and systems vary by firm.
Internal sales hire
Dedicated ownership, but the brand must recruit the person and build the data, process, and infrastructure around them.
Data platform
Broad account and contact coverage without relationship management or execution.
Omniscale
Retail intelligence, systematic market coverage, buyer development, and hands-on execution in one engagement.

We are most useful when a brand needs both broader market coverage and someone accountable for working it.

Advisory

A major retail win changes more than sales.

Margin, inventory, working capital, hiring, and financing can all move with it. For select founders and leadership teams, Tony works through those decisions alongside the commercial work.

60% of Omniscale clients are externally funded · +$80M raised across the portfolio

Explore Strategic Advisory
Growth economics
Capital planning
Strategic decisions
M&A and exit readiness
About

Built from operating experience.

Tony founded Omniscale after a career spanning investing, ecommerce, corporate development, and M&A at BlackRock, Jet/Walmart, Warby Parker, Attentive, and Pattern Brands.

That experience shapes how we approach retail: as part of building the company, not simply generating leads.

About Tony
Experience across investing, retail, ecommerce, and M&A
BlackRock Walmart Warby Parker Jet.com
Pattern Brands Attentive
Selected Recognition
The Workers Lab Innovation Fund
BlackRock Founders Scholar
Duke Economics Leadership Award
Retail conversations and placements across national, specialty, hospitality, and independent channels
FAQ

Questions brands typically ask

What does Omniscale actually own?
Depending on the engagement, Omniscale can own market mapping, buyer intelligence, CRM buildout, outreach, replies, follow-up, sample coordination, meeting preparation, pipeline management, and closing support. Your team retains final control over pricing, commercial terms, contracts, inventory, and fulfillment.
Can Omniscale work alongside an existing sales team or broker?
Yes. Some clients use Omniscale as their primary retail sales function. Others use us to expand the coverage and execution capacity of an existing internal team, broker, or agency.
How quickly can we expect buyer conversations?
Most active clients begin buyer conversations within 30 days. Timing varies by category, account type, and brand readiness. Independent and specialty accounts often move faster than national chains.
What does Fully Managed Retail Sales cost?
Growth Infrastructure starts at $1,999/month. Fully Managed Retail Sales is scoped based on market coverage, channel complexity, and the level of sales support your team needs. Agency and portfolio partnerships are scoped separately.
Do you take commission?
Standard Fully Managed engagements are fixed-retainer and 0% commission. The client owns the CRM, domains, buyer data, pipeline, and buyer relationships created during the engagement.
How long is the engagement?
Fully Managed engagements begin with a 90-day initial period so there is enough time to choose the accounts, set up the infrastructure, reach buyers, and build real pipeline.
Get Started

Discuss retail growth.

We will look at where you sell today, which accounts make sense next, and what it would take to get the sales process moving.

Discuss Retail Growth