Built by ecommerce veterans

Tony Hernandez-Ferman
‍Co-Founder & CEO

I’m the co-founder of Omniscale.io, an AI-powered B2B sales platform helping ecommerce brands scale into retail with less friction and more precision. Over the last decade, I’ve built and grown brands across ecommerce, retail, and finance — including leading strategic growth projects at Warby Parker, Attentive, and Pattern Brands, where I also led M&A efforts and helped deploy a $100M fund to acquire DTC businesses.

I’m also a second-time founder. During COVID, I launched a Shopify-based jewelry brand that grew to nearly $500K in sales in under two years. But like many founders, I faced rising acquisition costs and limited wholesale infrastructure — and quickly realized how difficult it was to break into retail. That experience led to the idea for Omniscale.io.

Earlier in my career, I managed a $20M P&L at Jet.com as a buyer (acquired by Walmart) and built a $2B investment pipeline at BlackRock, working with institutional clients to drive long-term portfolio growth.

Today, I’m focused on building software that helps leading brands grow their B2B sales — faster, smarter, and with less manual work.

Connect with me on LinkedIn here.

Our Team
‍
Tony - Co-Founder & CEO
Michelle - Co-Founder & Product
Fernando - Engineering & Data Lead
Ariel - Design Lead