Built by ecommerce veterans

Tony Hernandez-Ferman
‍Co-Founder & CEO

I’m the co-founder of Omniscale.io, an AI-powered B2B sales platform helping ecommerce brands scale into retail with less friction and more precision. Over the last decade, I’ve built and grown brands across ecommerce, retail, and finance — including leading strategic growth projects at Warby Parker, Attentive, and Pattern Brands, where I also led M&A efforts and helped deploy a $100M fund to acquire DTC businesses.

Earlier in my career, I managed a $20M P&L at Jet.com as a buyer (acquired by Walmart) and built a $2B investment pipeline at BlackRock, working with institutional clients to drive long-term portfolio growth.

I’m also a second-time founder. During COVID, I launched a Shopify-based jewelry brand that grew to nearly $500K in sales in under two years. But like many founders, I faced rising acquisition costs and limited wholesale infrastructure — and quickly realized how difficult it was to break into retail. That experience led to the idea for Omniscale.io.

Today, I’m focused on building software that helps leading brands grow their B2B sales — faster, smarter, and with less manual work.

Connect with me on LinkedIn here.

Our Team
‍
Tony - Co-Founder & CEO
Michelle - Co-Founder & Product
Fernando - Engineering & Data Lead
Ariel - Design Lead